Gender Responsible Tourism is an entrepreneurial project aiming at bringing out of the dark the market of women occupied in sustainable tourism. For the first time interconnects travellers, single women, enterprises, associations, experts, public, in compliance with equal opportunities and responsible tourism principles. For the first time it launched Gender Criteria in tourism.
The GRT website  classifies now more than 100 travel experiences and destinations,  by the involvement of women in the project, in  Italy and in the world. Network members with gender friendly travel products are selected and highlighted in the website “Network Best” space. 

GRT is an effective Communication tool in a leading and potentially growing market. The latest GRT appearance, on an important Italian news paper article, achieved 7000 pages read and 1000 contacts to the mentioned associations. In a few months the website  reached 18.000 pages read for an average time of 2,50 minutes, and the Network includes a 800 contacts News letter, dozens of experts in 130 pages articles, examples and Resources.